E-Marketing/Interactive Advertising Design & Art Direction Consulting for: IGIGI.com

IGIGI offers designer plus-sized fashions for women; their collections primarily focus on sophisticated, uniquely designed dresses. I provided art direction consulting and design services to IGIGI following early development phases of their collections, which primarily consisted of studio photoshoots and/or e-commerce, product imagery photographed in front of standard studio white seamless backgrounds.

Prior to this work being executed, brand style guides were limited and didn't offer a scaleable range of design, typographic elements to support their brand tone, direction--which was aimed at connecting with a more fashion-forward, sophisticated and affluent consumer base of women who heavily engaged with fashion editorials, blogs & social media content.

This art direction, brand system consulting helped provide a new visual solution, templates to internal team for ongoing production design practices for website, e-marketing, interactive advertising and social media which elevated visual brand aesthetics and better connected with IGIGI's target consumer profile